NIKE
As 2020 came around, a new official Portugal jersey saw the light of day, ready to be cherished. Although it was not a year to be fondly remembered, Nike put together a campaign to present the Portugal football kit in great fashion; but mostly to reflect on the power of football and what it means to have, as we Portuguese say, 'amor à camisola'.
The jersey was reimagined, upgraded, and we felt it only made sense to bring into the spotlight those who live football on a daily to have their stories told and shared. The approach to research and casting was a seamless one: for days, the On.Road and Contracoutura teams - both joining forces to conduct research and casting -, linked up to travel around the country, and connect with all sorts of talent in hopes to bring greatness onto the spotlight. For this, I conducted on-site interviews and ethnographic research, produced photographic records, and managed Human Resources.
* Production took place before the Covid-19 outbreak.
CLIENTS
Nike and On.Road
(Product Campaign, Casting & Research)
YEAR
2020
SERVICES
Photography
Ethnographic Research
Casting
CREDITS
João Guerreiro — Casting, Research
Maria Rodrigues — Casting, Photography, Research
Nick Vieira — Client, Project Management
Taro Shimada, Kyle Singh — Client, Project Management,
Research
Bacari Mané, Cíntia Nicole, Iara Silva, Puma Emerson,
Tatiana Monteiro, Valdecy Oliveira — Talent
The following images represent photographic records, portraying on-site interviews and interviewees. These were taken by me, unlike the previous pictures, which were chosen to showcase the material developed for the campaign.
