COUNTERPOINT
Counterpoint is an independent and multidisciplinary artist collective based in Porto. Since 2013, they've embraced and projected a contemporary vision of Drum & Bass, built upon the foundational pillars of the Bass Music cultural narrative. Their efforts towards creating an inclusive community sharing the same love for Drum & Bass were achieved through every party they'd announce, and the need for communicating them consistently was quickly felt as events became more frequent.
The goal was to create a new visual identity, one that'd be representative of Counterpoint's boundary-pushing spirit. It only felt right to make a node on the experience it's been provided over and over on the dance floor, and so it felt natural to create a bold identity, with its details feeding off the technical aspects of mixing a cutting-edge genre.
Communicating these parties quickly became a bigger task, and we started to approach each event more like a campaign. For that matter, social media assets were developed to communicate in advance the parties' details and provide info on the performing artists, while posters had their place both on social media and in the streets, amongst other physical points such as record stores.
CLIENT
Counterpoint
YEAR
2023
SERVICES
Brand Strategy
Visual Identity
Poster Design
Social Media Content
CREDITS
Diogo Catanho — Creative Direction, Design
Maria Rodrigues — Creative Direction, Social Media, Design
